منابع مشابه
Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
Consumer research using Distinctiveness theory implies that targeted advertisements will be most effective in contexts where the targeted group is a numeric minority. This paper investigates the influence of social status in addition to numeric status. Results demonstrate that incorporating social dimensions increases the explanatory value of distinctiveness theory for consumer research. We dis...
متن کاملculture, identity, and language education: home culture attachment, social/cultural capital, demographic factors and self-identity changes among iranian efl teachers
: در تحقیقی که پیش روی دارید ابتدا سعی شده است که نقش میزان بهره مندی مدرسان زبان انگلیسی از سرمایه های فرهنگی و اجتماعی در چارچوب نظریه بوردیو(1986) بر میزان وابستگی آن ها به فرهنگ خودی بررسی شود. لذا دو پرسشنامه به طورهمزمان بین 342 مدرس زبان انگلیسی در بیش از 25 موسسه ی خصوصی زبان انگلیسی در سطح شهر مشهد توزیع شد. رابطه ی بین میزان دسترسی به سرمایه فرهنگی و اجتماعی و وابستگی به فرهنگ خودی از...
15 صفحه اولSocial Advertising
In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. This paper explores the effectiveness of social advertising using data from field tests of different ads on Facebook. We find evidence that social advertising is effective, and that this efficacy seems to stem mainly from the abilit...
متن کاملIranian Islamic Lifestyle and social Youth Identity
Identifying social identities is an attempt to analyze repetitive patterns, group actions and attitudes, social identities, and sociology on the distinction between traditional and modern society. In traditional societies, the basis for the social identity of individuals is their attributes characteristics. But modern societies in this regard have mainly two different answers, each based on sep...
متن کاملIdentity and Social Innovation
Foundational to this discussion are two papers on “identity” by George A. Akerlof and Rachel Kranton [2000, 2005]. We contribute to their development of this issue with additional factors that are arguably essential to the analysis of identity formation. While they indicate the importance of norms as the bases of identity, we suggest additionally the relevance of independence, individual creati...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2009
ISSN: 1556-5068
DOI: 10.2139/ssrn.1457236